Log in to Reply Walter B February 16, at 2: Men may be builders of societies, cities, civilizations, but we are also destroyers of the very same that we build.
Social Marketing Concept Production Concept This concept works on an assumption that consumers prefer a product which is inexpensive and widely available.
Hence companies focus on producing more of the product and making sure that it is available to the customer everywhere easily. Increase in the production of the product makes the companies get the advantage of economies of scale.
This decreased production cost makes the product inexpensive and more attractive to the customer. Low price may attract new customers, but the focus is just on production and not on the product quality.
This may result in a decrease in sales if the product is not up to the standards. This philosophy only works when the demand is more than the supply. Moreover, a customer not always prefers an inexpensive product over others. There are many other factors which influence his purchase decision.
Examples of Production Concept of Marketing Management Philosophies Companies whose product market is spread all over the world may use this approach. Companies having an advantage of monopoly. Hence company devotes most of its time in developing a product of greater quality which usually turns out to be expensive.
Since the main focus of the marketers is the product quality, they often lose or fail to appeal to customers whose demands are driven by other factors like price, availability, usability, etc. Selling Concept Production and product concept both focus on production but selling concept focuses on making an actual sale of the product.
Selling Concept focuses on making every possible sale of the product, regardless of the quality of the product or the need of the customer.
The main focus is to make money. Hence repeated sales are very less. Companies following this concept may even try to deceive the customers to make them buy their product.
This often leads to marketing myopia. To succeed in the 21st century, one has to produce a product to fulfil the needs of their customers. Hence, emerged the marketing concept. This concept works on an assumption that consumers buy products which fulfil their needs.
By doing so, the business establishes a relationship with the customer and generate profits in the long run. Many businesses still follow other concepts and make profits. It totally depends on the demand and supply and the needs of the parties involved.
Companies who want to stay in the market for a long time. This philosophy believes that the business is a part of the society and hence should take part in social services like the elimination of poverty, illiteracy, and controlling explosive population growth etc.
Many of the big companies have included corporate social responsibility as a part of their marketing activities. Holistic marketing concept enforces this interrelatedness and believes that a broad and integrated perspective is essential to attain best results.
Did we miss something? Tell us what you think of this article on marketing management philosophies in the comments section.James Howard Kunstler is the author of many books including (non-fiction) The Geography of Nowhere, The City in Mind: Notes on the Urban Condition, Home from Nowhere, The Long Emergency, and Too Much Magic: Wishful Thinking, Technology and the Fate of the Nation.
A marketing orientation has been defined as a "philosophy of business management." or "a corpora A firm employing a product orientation is mainly concerned with the quality of its own product. The Five Concepts Described The Production Concept.
This concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution. CHAPTER 1 An Overview of Marketing.
1 Define the term "marketing" Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. CHAPTER 1 An Overview of Marketing. Learning Objectives.
1 Define the term "marketing" Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
13 evolving discipline. McDaniel () refers to the broad definition of marketing formulated by Philip Kotler, who claims that the essence of marketing is the transaction.